A billboard in Karachi says, “WikiLeaks… Butterfly doesn’t”
I have nothing to say but one rhetorical question, where are the Marketing Ethics we were taught of????????????
The agency behind the campaign, RG Blue Communications, says that it has “received a very good response” to the billboards. Amjad Hussain, the head of business development, laughingly told The Express Tribune, “Nobody has said it’s in bad taste yet!”
Munir Bhatti, the agency’s art director, says he has been inundated with phone calls about the ad. “I could have also shown a girl like other ads have. But the idea was to make it very different and to use the word WikiLeaks — and that’s what this is.”
“There are a couple of billboards; one is near the Expressway and the other is in Hyderi. There will be one in Karsaz next week.”
Source: The Express Tribune